The Campaign for wool in an international campaign which started in 2010 and is something which we are very proud to support.
Wool is a natural and renewable fibre source which is biodegradable and can be used for a number of things, including carpets. A Strong wool has to be used for carpets, rugs, upholstery and tweed and it is one of the most durable carpet fibres available. Wool carpets keep their appearance for many years and can resist the the constant wear and compressions that carpets handle on a daily basis!
For more information have a look at this Understanding Wool Fibre Guide